Controversey... revealed piece by piece
Super Bowl XXXVIII (38=11) halftime show controversy
From Wikipedia, the free encyclopedia
The incident was ridiculed both abroad and within the United States, with some American commentators seeing the incident as a sign of decreasing morality in the national culture; others considered the incident harmless and felt that it received an undue amount of attention and backlash.[7][8][9][10][11] The increased regulation of broadcasting raised concerns regarding censorship and free speech in the United States,[12] and the FCC increased the fine per indecency violation from $27,500 to $325,000 shortly after the event.[13] The show was produced by MTV and was themed around the network's Rock the Vote campaign due to the event occurring during an election year. Following the wardrobe incident, the NFL announced that MTV, which also produced the halftime show for Super Bowl XXXV, would never be involved in another halftime show.[14] The exposure was broadcast to an audience of 143.6 million viewers in total.[15]
According to YouTube creator Jawed Karim, Janet's Super Bowl incident led to the creation of YouTube.[16] The launch of Facebook commenced within three days of the incident to capitalize on its controversy through social networking.[7] The incident also made "Janet Jackson" the most searched term, event and image in Internet history, as well as the most searched person and term of the year 2004 and also for the following year.[17][18][19][20] The incident also broke the record for "most searched event over one day".[21] Jackson was later listed in the 2007 edition of Guinness World Records as "Most Searched in Internet History" and the "Most Searched for News Item".[22] It became the most watched, recorded and replayed television moment in TiVo history and "enticed an estimated 35,000 new [TiVo] subscribers to sign up".[23][24][25] The incident also coined the phrase "wardrobe malfunction", which was later added to the dictionary.[26]
Following the incident, media conglomerates involved with the broadcast who were fined by the FCC, including Viacom and CBS, and subsidiaries MTV, Clear Channel Communications, and Infinity Broadcasting, enforced a blacklist of Jackson's singles and music videos on many radio formats and music channels worldwide.[27] The blacklisting and denouncement of Jackson was considered to be "one of the saddest things in pop music over the last decade".[28] In January 2014, former FCC chairman Michael Powell stated the controversy, fines, and reaction to the incident were overblown, and also said Jackson did not deserve the harsh treatment and blacklisting she had received in the media. Powell also considered it "unfair" that Timberlake did not receive the same effect and backlash that Jackson had endured.[7 ]
http://en.wikipedia.org/wiki/Super_Bowl_XLI
Commercials[edit]
Advertising rates were reported as being slightly higher than in the year before, with CBS confirming a price of $2.6 million for some 30-second spots, compared with $2.5 million during Super Bowl XL. However, CNN reported that after discounts, the average price is likely closer to $1.8 to $2 million. Familiar advertisers in recent years such as Anheuser-Busch, CareerBuilder, General Motors and Coca-Cola bought multiple advertising spots, and other popular advertisers like Go Daddy and Emerald Nuts had commercials this year.[7]The only major hype related to commercials in the months leading up to Super Bowl XLI involved various campaigns to allow consumers to be involved in the creation of Super Bowl ads, inspired by consumer-generated content sites like YouTube. Frito-Lay announced a campaign in September 2006 to allow the public to submit ads for their Doritos brand and vote on the best one, which aired during the Super Bowl. Doritos actually aired two of the ads due to a close voting margin; the winning ad (featuring a chance meeting with a man and a woman that feature the qualities of Doritos) aired in the first quarter, while a second (with a checkout lady overly enamored with the product) aired in the second quarter. The five finalists each received $10,000 in this contest. General Motors announced a similar contest, open only to college students, for their Chevrolet brand; however, the ad would be produced professionally based on ideas suggested by the public. The winning ad featured men gathering around an HHR model with women in it and stripping off their clothes and giving it a car wash. The NFL itself advertised a similar contest to generate suggestions for a commercial promoting the league, with the winning concept featuring fans' disappointment that their teams' season was over.[38]
The annual USA Today Super Bowl Ad Meter survey chose a Budweiser ad featuring crabs worshiping an ice chest with that particular beer inside as the top ad of Super Bowl XLI, followed by another Bud commercial featuring a stray dog with mud spots climbing onto the brewery's trademark Clydsedale-drawn wagon in a parade. In all, Anheuser-Busch took seven of the top ten spots in the annual survey, sweeping the top three spots. A YouTube user survey chose the Doritos "Snack Hard" ad (produced for the incredible price of $12, the cost of three bags of the snack product)[39] as their top ad, that ad finished fourth in the USA Today survey. ADBOWL results were slightly different with only 6 of Anheuser-Busch’s ads finishing in the top ten. The highest ranked being the Bud Light “Rock, Paper, Scissors” spot. Also in the top ten were Blockbuster Video’s “Mouse,” Doritos’ “Car Wreck,” GM’s “Robot” and Taco Bell’s “Lion’s Talk ‘Carne’.”
One ad that drew criticism from the gay community was for the Snickers candy bar featuring two men accidentally "kissing" each other after sharing the product in question, then proceeded to rip chest hairs as a manly act as homophobic.[40] The ad proved to be controversial, and the ad was cancelled the next day by Masterfoods USA (Mars, Incorporated's snack food division), and three other versions were deleted from the snickers.com web site. The ad was ninth in the USA Today ad survey, and according to a Masterfoods publicist, not intended to harm anyone.
A different ad for General Motors featured a laid off assembly line robot contemplating suicide, which drew criticism from the American Foundation for Suicide Prevention. The group asked for an apology from GM, and that the ad be taken off the air and the company's website.[41] The suicide scene was replaced with a scene of the robot watching a car being crushed at a junkyard when it was shown again during the 79th Academy Awards on February 25.
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Janet Jackson's Super Bowl wardrobe malfunction remembered, on its 10th anniversary
KERRY MALONEY / THE TIMES-PICAYUNE Janet Jackson performs Friday night at the Essence Music Festival 2010. A decade ago, her Super Bowl wardrobe malfunction made headlines, as well as a phrase that has unexpectedly endured.
on February 01, 2014 at 4:11 PM, updated February 01, 2014 at 5:03 PM
As America gears up for the big game on Sunday, Feb. 2, some are taking a moment to remember another Super Bowl. Super Bowl XLVIII, tomorrow, will mark the 10th anniversary of the 2004 Super Bowl, a game that lives in television infamy — and not for anything that actually happened between the players on the field.
Super Bowl XXXVIII, which pitted the Carolina Panthers against the New England Patriots, was the site of Janet Jackson's now-legendary wardrobe malfunction — known by some, now, as "Nipplegate" — during her halftime performance with Justin Timberlake.
During a live duet of Timberlake's "Rock Your Body," which includes the line, "Bet I'll have you naked by the end of this song," the former boy-band star tore off a piece of Jackson's costume, revealing her bare breast topped off with a metal pasty. The media erupted; FCC chairman Michael Powell made the rounds of talk shows decrying the incident, calling it at one point "a new low for prime-time television." The president of Viacom (CBS and MTV's parent company) the CEO of the CBS network, the NFL commissioner and the chairman of MTV Networks variously called the situation "offensive," "shocking," "appalling" and "embarrassing."
The criticism was markedly directed at Jackson, not Timberlake, as the Daily Beast site noted Saturday. Reportedly under pressure from CBS, she taped an immediate official apology. Timberlake, though he apologized at later public appearances, did not.
"In short," the site wrote of Timberlake, "he threw Jackson under the bus, letting her take almost all the blame for the "wardrobe malfunction," while shouldering none of it himself."
In an extremely thorough consideration titled "Nipplegate at 10: How Justin Won Super Bowl XXXVIII, and How Janet Lost," Gawker's Rich Juzwiak points out that while Timberlake's career flourished after the incident (at the time, she was the far bigger name, and he had yet to reach true superstar status as a solo act) Janet's began to decline.
It probably didn't help that in 2004, under Republican president George W. Bush, American was particularly conservative. As the Gawker piece points out, "Nipplegate" became a catalyst for a wave of preemptive self-censorship in American media.
"America suddenly became a more dangerous place for public sexual expression," Juzwiak wrote.
"Broadcasters began regulating themselves even before the FCC raised indecency fines tenfold, up to $325,000, in 2006 (a result of what the Washington Post described as a "culture clash among lawmakers, regulators, broadcasters, interest groups, lawyers and ordinary consumers" that began two weeks before it found a catalyst in Nipplegate). CBS imposed several seconds of a delay on the following week's Grammy Awards ceremony."
For those Grammys, Juzwiak also noted, an offer to Jackson to be a presenter was withdrawn and she was urged not to attend the ceremony, though Timberlake went himself, and won two awards.
"A promised orgy scene on 'America's Next Top Model' was censored," he wrote. "'ER' and 'Without a Trace' were scrubbed of stray shots of nudity. 'NYPD Blue,' a show that existed to push boundaries, was scrutinized. The Victoria's Secret Fashion Show was canceled that year. (The chief marketing officer lied and said it wasn't because of the Super Bowl.) The FCC fined Clear Channel $495,000 for Howard Stern's then-terrestrial radio show."
Ten years later, the incident is far from forgotten. To commemorate the dubious anniversary, outlets from E! Online to MSNBC's African American-focused blog The Grio have posted stories remembering "Nipplegate," which range from saucy photo galleries to thoughtful considerations of how our ideas about indecency change with time. The New York Daily News offered a slideshow of prominent unintentional exposures in recent pop culture history, while the New Yorker, which called the fiery response to Jackson's breast-baring a "voluptuous fallout," considered the enduring nature of the phrase "wardrobe malfunction."
What do you think? Ten years ago, was Janet Jackson hung out to dry? Should Timberlake have taken a bigger public hit for his role? Was it "Nipplegate" that deflated her career? How would such a "wardrobe malfunction" be taken today?
During a live duet of Timberlake's "Rock Your Body," which includes the line, "Bet I'll have you naked by the end of this song," the former boy-band star tore off a piece of Jackson's costume, revealing her bare breast topped off with a metal pasty. The media erupted; FCC chairman Michael Powell made the rounds of talk shows decrying the incident, calling it at one point "a new low for prime-time television." The president of Viacom (CBS and MTV's parent company) the CEO of the CBS network, the NFL commissioner and the chairman of MTV Networks variously called the situation "offensive," "shocking," "appalling" and "embarrassing."
The criticism was markedly directed at Jackson, not Timberlake, as the Daily Beast site noted Saturday. Reportedly under pressure from CBS, she taped an immediate official apology. Timberlake, though he apologized at later public appearances, did not.
"In short," the site wrote of Timberlake, "he threw Jackson under the bus, letting her take almost all the blame for the "wardrobe malfunction," while shouldering none of it himself."
In an extremely thorough consideration titled "Nipplegate at 10: How Justin Won Super Bowl XXXVIII, and How Janet Lost," Gawker's Rich Juzwiak points out that while Timberlake's career flourished after the incident (at the time, she was the far bigger name, and he had yet to reach true superstar status as a solo act) Janet's began to decline.
It probably didn't help that in 2004, under Republican president George W. Bush, American was particularly conservative. As the Gawker piece points out, "Nipplegate" became a catalyst for a wave of preemptive self-censorship in American media.
"America suddenly became a more dangerous place for public sexual expression," Juzwiak wrote.
"Broadcasters began regulating themselves even before the FCC raised indecency fines tenfold, up to $325,000, in 2006 (a result of what the Washington Post described as a "culture clash among lawmakers, regulators, broadcasters, interest groups, lawyers and ordinary consumers" that began two weeks before it found a catalyst in Nipplegate). CBS imposed several seconds of a delay on the following week's Grammy Awards ceremony."
For those Grammys, Juzwiak also noted, an offer to Jackson to be a presenter was withdrawn and she was urged not to attend the ceremony, though Timberlake went himself, and won two awards.
"A promised orgy scene on 'America's Next Top Model' was censored," he wrote. "'ER' and 'Without a Trace' were scrubbed of stray shots of nudity. 'NYPD Blue,' a show that existed to push boundaries, was scrutinized. The Victoria's Secret Fashion Show was canceled that year. (The chief marketing officer lied and said it wasn't because of the Super Bowl.) The FCC fined Clear Channel $495,000 for Howard Stern's then-terrestrial radio show."
Ten years later, the incident is far from forgotten. To commemorate the dubious anniversary, outlets from E! Online to MSNBC's African American-focused blog The Grio have posted stories remembering "Nipplegate," which range from saucy photo galleries to thoughtful considerations of how our ideas about indecency change with time. The New York Daily News offered a slideshow of prominent unintentional exposures in recent pop culture history, while the New Yorker, which called the fiery response to Jackson's breast-baring a "voluptuous fallout," considered the enduring nature of the phrase "wardrobe malfunction."
What do you think? Ten years ago, was Janet Jackson hung out to dry? Should Timberlake have taken a bigger public hit for his role? Was it "Nipplegate" that deflated her career? How would such a "wardrobe malfunction" be taken today?
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